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Pondering Prairie Underground…


It’s an uncharacteristically mellow Saturday afternoon in downtown Mill Valley and I can’t help but wonder if everyone is soaking up the rays at Stinson Beach.  The air is warm, the sun is out, and I am pondering one of the hottest outerwear designers in the U.S., Prairie Underground. Designed and manufactured in Seattle, Washington, this effortlessly elegant line of organic jackets and coats epitomizes 

Both machine washable and dryer friendly, this simply stylish line comes in various cuts, lengths, and colors, including a hot lipstick red and an understated periwinkle. The rouched hoodie adds warmth in the spring breeze and dramatic volume when turned inside out over the shoulders. The pocket details are thoughtfully placed and just generous enough to hold your smartphone and your house keys. Whether you wear it out on the town or just to the farmers market, you’ll make a statement in this unique piece without even saying a word.

New colors and spring weights are coming on every couple of weeks, so be sure to swing by our Mill Valley location and take a peek at the selection in person!


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Stylish Success at the Humane Society Fundraiser!


Take a peek at the photos from our fashion show at the For The Love of Animals fundraiser with the Marin Humane Society!

For the Love of Animals

Nearly 300 people attended our For the Love of Animals gala fundraiser held on Saturday, April 14 from 6 to 10 p.m. at the Mill Valley Community Center.

A big thank you to our event sponsors and to all who came out to support the Marin Humane Society. Your efforts made a big difference! We are excited to announce that we raised (before expenses) a record $97,000 for the animals!

This spectacular evening of entertainment included:

  • Music performances by Stage Dor Dance Studio
  • Puppy kissing booth
  • Exciting live and silent auctions
  • Hors d’oeuvres, fine wine & vodka martini bars
  • It’s Fashionable to Adopt runway show featuring adoption animals accompanied by models outfitted by Famous4 Clothing in Mill Valley

Event Photo Gallery


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Spring Has Sprung!

jungla shirt

Spring is here and our new window displays are overflowing with eclectic color and festive fashions!

Just in from Desigual, we have a line of boho-chic maxi dresses made with materials from Cirque de Soleil costumes, embroidered mini skirts with pretty pockets, and fantastically ornate spring-weight coats, perfect for that upcoming jazz festival or art exhibit in the City. We also received nine new and exciting shoe styles for the season, from funky espadrilles to flirty ballet flats, along with a plethora of purses and beach-worthy totes.

For the gents, our racks are teeming with thought-provoking t-shirts, casual collared shirts, and eccentric summer shorts that will break the ice at any stuffy garden party or Stinson Beach barbecue. We also have a growing selection of modern fit denim and fashion (read: “slim”) fit shirts that will show off the fruits of your fitness regime.

New lines of comfortable and colorful pieces are arriving weekly, so be sure to stop in soon and take a peek at what’s chic for spring!

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Dan Hicks and Emily Reed Play At Famous4 In-Store Concert Series

Famous4 in Mill Valley, California

Master jammer Dan Hicks and coy crooner Emily Reed serenade the cozy crowd at a Famous4 In-Store concert in The Heart of Mill Valley, California. If you look closely, you can spot Larry “The Hat” Lautzker in the mix. Famous4, which is known for its fun fashion and enjoyable events, hosted a variety of different artists during this years concert series. . .

“About Famous4”
Famous4 is a mens and womens clothing store located at 96 Throckmorton Avenue in The Heart of Mill Valley, California. Originally dubbed “Famous For Our Look” when it first opened on East Blithedale in the late ’80s, Famous4 is now synonymous with its notorious proprietor, local music promoter, event planner, and philanthropist, Larry “The Hat” Lautzker.
Larry, or “The Hat”, as his oldest friends call him, has dressed some of Bay Area’s most famous personalities in music, film, and television and is always on the cutting edge of sartorial technology and electric forms of transportation. When he isn’t dressing his loyal clients at Famous4, Larry is constantly working with local talent and venues to ensure Famous4 in Mill Valley remains a magical hub of unbridled creativity and superior invention.
Famous4 carries only the finest, hippest lines for those who constantly strive to express their unique selves through colorful clothing and funky accessories. Sure. they’ve got the basics, too. But at Famous4 the most interesting looks of the season – every season – are those by designers like Yoanna Baraschi, Zelda, Desigual, or Le Phare de la Baleine for women, and Alberto, Haupt, True Grit, 7Diamond, Jhane Barnes, and Jack Victor for men.
Nestled in a tree-filled valley between the Marin Headlands and Mount Tamalpais, Mill Valley, home of the Dipsea Race, is the center of such reputable events as the Mill Valley Film Festival, the Mill Valley Block Party, and the summertime parades, which feature Famous4’s very own Fashion Police. This fierce group of fashionistas and well dressed gents have a local reputation for writing citations for fashion violations like “Bad Banana Khaki Karma” and “Loitering with Clothes On”. All citations offer 30 to 50% off the offender’s next purchase at Famous4.
If you’ve never been, this unique boutique is definitely worth a peek!